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Group Management
  • Group Management

    1. Lars I. Røiri (b. 1961)

    Joined Scandinavian Business Seating (HÅG) in 1999 and was appointed Managing Director in 2001. Became CEO of Scandinavian Business Seating when the group was formed in June 2007. MSc in Business. Previously worked at Tomra, Saba-Mølnlycke, Jordan and Coloplast Norge.


    2. Ketil Årdal (b. 1970)
    Senior Vice President Commercial Operations

    Responsible for sales in Europe. Joined in 2012. Training and experience from the Norwegian Armed Forces. Holds a diploma from BI/Varehandelens Høyskole and has completed business programmes at the London Business School and the IMD in Lausanne. Past experience from Kellogg’s, Findus and Duni.

    3. Christian Eide Lodgaard (b. 1970)
    Senior Vice President Products & Brand Concepts

    Responsible for product development, marketing, environment and CSR. Joined in 2007. MSc in Science and previously worked at Hydro Aluminium Automotive.

    4. Patrik Röstlund (b. 1970)
    Senior Vice President Manufacturing & Procurement Operations

    Responsible for production, procurement and logistics. Joined in 2010. Holds a Bachelor in Business Administration. Previously worked at Saab Automotive and General Motors.

    5. Lillevi E. Øglænd Ivarson (b. 1964)
    Senior Vice President HR & Organisation Development

    Responsible for the HR function. Joined in 2007. Holds a Bachelor  in International Business with a minor in French language. Previously working experience from Norsk Hydro and Yara International. 

    6. Eirik Kronkvist (b. 1969)
    Chief Financial Officer / CFO

    Responsible for accounting, finance, legal and IT. Joined in 2010. Bachelor in Business Administration and MBA in strategic management. Previous experience from Compaq Computer Norge, Hewlett Packard Norge and Steria.

    7. Frederik Fogstad (b. 1965)
    Senior Vice President Global Partner Organisation (GPO)

    Responsible for sales to markets outside Europe. Joined in 2013. Education and experience from the Norwegian Armed Forces. MSc in Business. Past experience from Varier Furniture AS, Kunde & Co, INTERSPORT, Kellogg’s, Middelfart and Coca Cola



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