HÅG has been collaborating with external designers since 1972. In the early days, the development of ideas and new products was outsourced to them. But during the ‘90s, a more dynamic design collaboration began to take shape, beginning with the development of the HÅG Scio (HÅG H03). For the first time, our own designers were a key ingredient during the development of ideas, together with the external designers that we had invited in.
Nowadays, this has become standard practice at HÅG and Flokk. Throughout each new venture, we always brainstorm ideas with external designers right from the start. Today, we own all aspects of our designs, which not only gives us the freedom to do whatever modifications we need to, but also allows us to work with whomever we want across all platforms.
Window of opportunity
In 1994, US chair manufacturer Herman Miller launched the Aeron task chair. This proved to be a sensation at the time. The Aeron chair radically broke with all traditional conventions. All its inner workings were fully visible and it had a mesh seat and back. Soon everyone was influenced by its design, and by 2005 the market was flooded with Aeron-like chairs. This gave HÅG a window of opportunity. A chance to design something truly different.