Diageo

Diageo is a global leader in beverage alcohol with an impressive collection of iconic brands including Johnny Walker, Guinness, Smirnoff, Tanqueray and many more.

Their office in Singapore serves as the APAC headquarters, the centre for an active and mobile team servicing Diageo’s various brands in the region. Architects M Moser were approached to help transform their existing workspace into an environment where they could build meaningful connections between customers, brands and their own people.

M Moser’s design strategy was based on “people & culture” and “brand & marketing” needs. There was a desire to bring the outside in, to encourage closer relationships with customers and partners, and to foster a new working culture driven by a new global HR initiative, a mission to “Inspire and connect.

...

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"Diageo’s new Singapore space is not only a unique workplace, but delivers an engaging and immersive brand experience. Designed around the user journey, a story unfolds in a series of unique occasions that recreate the moments and places where Diageo’s brand truly come to life, in The Store, in The Home and in The Bar. By doing so, the space is a carefully planned and curated brand environment reflecting Diageo’s business motto, “Celebrating life, every day, everywhere”."
M Moser Architects

The Study, on the other hand, provides a quiet place for uninterrupted, focused work. It features acoustically treated materials and surfaces, and an arrangement of phone booths and quiet rooms along the core. With wellness in mind, every seat in the new Diageo workplace now has access to views and natural light. In particular, within The Study, The Conservatory is a space which overlooks a peaceful roof terrace and city park. This hidden corner offers a quiet retreat for rest, contemplation and rejuvenation.

Task chairs from HÅG, soft seating from Offecct and social zone seating from Profim were Flokk products which featured on this...

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