BETC

BETC are one of France’s leading advertising agencies, with an impressive list of clients including Evian, Air France and Canal+.

In 2016, they moved into Les Magasins Généraux, an impressive structure on the banks of the Canal de l’Ourcq, which until recently had been a playground for graffiti artists whose artwork covered the entire complex.

In 2014, architect Frédéric Jung was enlisted to help redesign the structure, which included restoring the original lines and volumes of the building built in the 1930s, to extend the history of this functional building while creating a new space for creativity.

With the building complete, BETC were ready to move in during the summer of 2016, with T&P Work Unit selected as the architectural practice brought in to develop their...

BETC_05_web
„Pantin is a new trendy working area in Paris, and BETC wanted to bring new ideas into the building conception and thinking how people were going to work. The HÅG Capisco pushes people to stop thinking about “classic way of sitting”, and think a little differently, which was precisely the aims of the overall project.”
T&P Work Unit
Company name

Similar Projects

  • King

    King is a leading interactive entertainment company for the mobile world, with people from all around the world playing many of their games. They have developed more than 200 fun titles, offering games that are enjoyed all around the world.

    Read more
  • Viacom International Media Networks - MTV

    MTV is the world’s premiere youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people.

    Read more
  • Tanderø Mastering

    Tanderø Mastering is a mixing and mastering studio in Oslo, Norway. Over the years they have worked with the Norway’s leading recording artists, spanning all genres.

    Read more
  • Gaston Lagaffe – UGC Films

    When André Franquin's famous Gaston Lagaffe character made his silver-screen comeback, Flokk was thrilled to be given the opportunity to work with lead set designer Franck Schwarz on recreating the film's set, transforming the Spirou offices into an innovative, collaborative start-up.

    Read more
  • Spooks

    Spooks: The Greater Good is a 2015 British Spy film, continuing the popular TV series Spooks (known as MI-5 in some countries), which originally aired on BBC1.

    Read more

Get in touch!

Please leave your details below and we will get back to you as soon as possible

Go to Flokk contact page