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BETC, Paris France
BETC, Paris France
BETC, Paris France
BETC, Paris France
  • BETC

    BETC are one of France’s leading advertising agencies

    In 2016, they moved into Les Magasins Généraux, an impressive structure on the banks of the Canal de l’Ourcq, which until recently had been a playground for graffiti artists whose artwork covered the entire complex.

    The HÅG Capisco was chosen as the main office chair, with 729 installed during the first phase, and an additional 165 ordered in May 2017.

    BETC France

    FACTS

    Location: Paris, France
    Products: HÅG Capisco
    Total number of chairs: 894

    BETC France

    BETC are one of France’s leading advertising agencies, with an impressive list of clients including Evian, Air France and Canal+. In 2016, they moved into Les Magasins Généraux, an impressive structure on the banks of the Canal de l’Ourcq, which until recently had been a playground for graffiti artists whose artwork covered the entire complex.

    In 2014, architect Frédéric Jung was enlisted to help redesign the structure, which included restoring the original lines and volumes of the building built in the 1930s, to extend the history of this functional building while creating a new space for creativity.

    With the building complete, BETC were ready to move in during the summer of 2016, with T&P Work Unit selected as the architectural practice brought in to develop their offices. They were tasked with creating new spaces and help to encourage collaboration and community between employees. A modern company and a modern design agency, both were looking to use premium quality suppliers that offered sustainable products which offered supreme control, effortless comfort and attractive aesthetics.

    The HÅG Capisco was chosen as the main office chair, with 729 installed during the first phase, and an additional 165 ordered in May 2017. The perfect mix of all of their criteria made the Capisco an easy choice for the project, giving workers high levels of comfort and freedom of movement.

    “Pantin is a new trendy working area in Paris, and BETC wanted to bring new ideas into the building conception and thinking how people were going to work. The HÅG Capisco pushes people to stop thinking about “classic way of sitting”, and think a little differently, which was precisely the aims of the overall project.”

    – T&P Work Unit

 
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