Diageo, Singapore

Diageo is a global leader in beverage alcohol with an impressive collection of iconic brands including Johnny Walker, Guinness, Smirnoff, Tanqueray and many more.

Their office in Singapore serves as the APAC headquarters, the centre for an active and mobile team servicing Diageo’s various brands in the region. Architects M Moser were approached to help transform their existing workspace into an environment where they could build meaningful connections between customers, brands and their own people.

M Moser’s design strategy was based on “people & culture” and “brand & marketing” needs. There was a desire to bring the outside in, to encourage closer relationships with customers and partners, and to foster a new working culture driven by a new global HR initiative, a mission to “Inspire and connect.

What they delivered was a concept that not only satisfied the diverse needs of employees, but an environment that allows all the brands of Diageo to not only co-exist, but to feel at home.

The workspace provides an immersive brand experience for both staff and visitors, with unique environments carefully curated to reflect the business motto. Areas include The Bar, The Home, The Store and The Living Room - each offering different work environments for specific tasks.

The Bar offers a focal point, and is designed to be “a bar you can work in, and not a bar at work” – a social and collaborative, informal zone. The Home

„Diageo’s new Singapore space is not only a unique workplace, but delivers an engaging and immersive brand experience. Designed around the user journey, a story unfolds in a series of unique occasions that recreate the moments and places where Diageo’s brand truly come to life, in The Store, in The Home and in The Bar. By doing so, the space is a carefully planned and curated brand environment reflecting Diageo’s business motto, “Celebrating life, every day, everywhere”.”
M Moser Architects
Company name

The Study, on the other hand, provides a quiet place for uninterrupted, focused work. It features acoustically treated materials and surfaces, and an arrangement of phone booths and quiet rooms along the core. With wellness in mind, every seat in the new Diageo workplace now has access to views and natural light. In particular, within The Study, The Conservatory is a space which overlooks a peaceful roof terrace and city park. This hidden corner offers a quiet retreat for rest, contemplation and rejuvenation.

Task chairs from HÅG, soft seating from Offecct and social zone seating from RBM were Flokk products which featured on this project. Designs were chosen for their aesthetic appeal, to match the vibrant and modern atmosphere of the project. With wellbeing a major concern of the project overall, the health benefits of the task seating chairs HÅG SoFi & SoFi mesh were major advantages, and the sustainability credentials of all the designs did not go un-noticed.

The ability to meet the different work settings and design requirement, using versatile products under the group was a key point. For example, the Capisco Puls is supplied in three different configurations within the same space and RBM Noor was specified in standard (6060) and bar stool (6090) varieties. The HÅG SoFi was chosen in solid & mesh.The exclusive Front of House area featured the Offecct Bop Bar and playful collaboration areas Carry On stools in various colours. Flokk's strong after sale service was a final deciding factor.

By artfully blending experiences from retail, hospitality, workplace and the home, the new space supports Diageo to evolve its working culture, provides a platform to bring its many brands to life and delivers on its main driving objective to “inspire & connect”.


Similar Projects

  • YOOX Net-A-Porter

    Yoox Net-A-Porter Group is the world’s leading online luxury fashion retailer, with offices and warehouses around the globe distributing high-end clothing and accessories in over 180 countries.

    Read more
  • FotoWare

    FotoWare is a software company based in Norway, with offices around the world. They create software that empowers people and organizations to do more with their digital content.

    Read more
  • Dormy golf

    Dormy Golf are a major supplier of the best equipment money can buy, via their network of outlets and online store.

    Read more
  • Stena Fastigheter

    Stena Fastigheter is one of Sweden's leading private real estate companies. Through innovative new construction and renovation of the existing portfolio, they participate in shaping the future of housing in Sweden.

    Read more
  • Maersk Drilling

    Maersk Drilling is a Danish company with headquarters in Copenhagen, which owns and operates oil rigs. The company is 100% owned by the Danish consortium A. P. Moller - Maersk. The company owns a total of 24 rigs.

    Read more
  • Vasakronan

    Vasakronan is the leading property company in Sweden.

    Read more
  • Bestseller AS

    Bestseller A/S is a Danish company that designs and sells clothes.

    Read more
  • Mundipharma

    Mundipharma is a global network of brands united in the pursuit of developing new medicines to save lives around the world. Founded in 1952, the network has a presence in over 120 countries, employing 8,600 people globally.

    Read more
  • Call Centre, by KuóStudio

    KuóStudios are an interior design team based in the Netherlands, offering complete interior solutions.

    Read more

Get in touch!

Please leave your details below and we will get back to you as soon as possible

Go to Flokk contact page