Welcome to Flokk!

In Flokk we believe that human ingenuity, technological innovation and human centred values can lead to a positive future for humankind. A future with a healthy climate, sustainable use of resources, meaningful work and a high level of individual freedom and well-being. Attributes often associated to our origins in Nordic Culture, yet resoundingly humanistic, universal and inclusive.

Flokk is a design driven company creating products that earn their right to exist through serving fundamental human needs. Addressing emotional as well as physical factors all the while keeping the interests of future generations in mind. Products that have a clear and positive narrative, all the way through to the last detail of its manifestation.

We have the privilege and the responsibility to work towards this positive future directly through our activities. But also indirectly, through sharing transparently about our practice and progress, to inspire the great work of others. As we do acquisitions, we invite new family members to take part in the same philosophy and journey. When customers choose our furniture, they get lasting, meaningful objects, produced with the lowest possible environmental footprint. They contribute to an onwards journey of steady improvement at scale. 

With a combined heritage of over 400 years, the earliest of the Flokk brands to be established was Giroflex in 1872, with HÅG founded in 1943, and both RH and RBM in the ’70s.

HÅG, RH & RBM were the founder brands of Scandinavian Business Seating in 2007, but as the company gained new brands, outgrowing its Scandinavian roots with Swiss brand Giroflex, Poland-based Profim, a new name was needed to reflect the growing stature and international appeal of the organisation.

In 2024 the brands RBM and Profim where merged in to the Profim brand, aligned with our strategic evolution and brand integration.

Flokk is the Norwegian word for flock, which in its most basic terms means a group or a gathering. But it can be much more than that. A Flokk is synonymous with a group, defined by a common idea or goal. It’s about being part of something greater than yourself while fulfilling your own personality and identity.

In later years American brands 9to5 Seating and Stylex has joined the Flokk portfolio, making us boost our position in the United States of America.

We like to think that our Flokk is greater than the sum of its parts.