Flokk Group Management

Flokk is a matrix organisation, offering balance and chain of command in two directions. Our group management covers all aspects of Flokk, from product development to HR, with key decision-makers in our strategic markets.

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    Lars I. Røiri | Chief Executive Officer

    Røiri joined the Group in 1999, then known as HÅG, and became CEO in 2001. He is responsible for the Group’s overall performance, strategy and coherent actions. He holds a Master of Science in General Business from the Norwegian Business School (BI) and is currently a member of the board of directors in Glamox, Ekornes and Cappelen Holding. Røiri has prior work experience from Tomra, Saba-Mölnlycke, Jordan and Coloplast.

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    Henning Karlsrud | Chief Financial Officer

    Karlsrud joined Flokk in March 2021 and is responsible for the Group’s finance, tax, treasury, legal, audit, IT, ESG and investor relations. He holds a Master of Science in Business Administration and Finance from the Norwegian School of Economics (NSE) where he graduated in 2000. Karlsrud also has shorter postgraduate studies at Insead, the Singularity University and NSE. Karlsrud has prior work experience within consulting, corporate finance and strategy from The Boston Consulting Group, Kearney, Handelsbanken Capital Markets and Telenor, and most recently as a CFO in Ice Group, listed on Euronext Expand in Oslo.

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    Trond Langeland | Senior Vice President, Northern Europe

    Langeland joined Flokk in 2019 and is the overall responsible for the commercial activities of Flokk´s brands in Northern Europe. He holds a Master of Science in Business and Economics from the Norwegian School of Management and has completed Executive Programs at IMD in Lausanne. Langeland has prior work experience from Lilleborg, Jordan, Canon, Stanley Security and Viking Footwear.

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    René Sitter | Senior Vice President, Central & Western Europe

    Sitter joined Flokk in 2014 and is the overall responsible for the commercial activities of Flokk´s brands in Central Europe. He is a graduate from Leipzig Graduate School of Management (HHL). He has prior work experience as management consultant at Arthur D. Little and from several management positions as ThyssenKrupp.

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    Jonas Allers Wismer | Senior Vice President, M&A, Group Business Development and Strategy

    Wismer joined Flokk in 2017 and is responsible for the Group’s activities in mergers and acquisitions, Group business development and strategy. He holds a Master of Science in Applied Economics and Finance from Copenhagen Business School. Prior to joining Flokk, Wismer held positions in Schibsted Media Group, Arctic Securities, Norden Corporate Finance and Deloitte Consulting.

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    Patrik Röstlund | Senior Vice President, Manufacturing & Purchasing Operations

    Röstlund joined the Group in 2010 with key responsibilities to integrate and develop the purchasing function of the Group and set the corporate strategies for procurement and supply chain. He is currently responsible for overseeing Flokk’s operations, including manufacturing, procurement, supply chain, logistics, customer service and quality. He holds a Bachelor of Science in Business Administration from Uddevalla. Prior work experience relates to companies such as Opel, Saab Automobile and General Motors.

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    Frederik Fogstad | Senior Vice President, International

    Fogstad joined Flokk in 2013 and is responsible for sales to all markets outside Europe. He holds a Bachelor of Science in Management and Finance from the Norwegian School of Economics (NHH), and an MBA from IESE Business School in Barcelona. Prior to joining Flokk, Fogstad held positions in Varier Furniture, Intersport, Kellogg’s, Middelfart and Coca Cola.

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    Christian Eide Lodgaard | Senior Vice President, Products & Brands

    Lodgaard joined Flokk in 2007 and is responsible for product development, marketing and sustainability, as well as the overall product & brand strategy. He holds a Master of Science in mechanical design engineering. Prior to joining Flokk, Lodgaard worked for Hydro Aluminium Automotive.

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    Lillevi E. Øglænd Ivarson | Senior Vice President, Group HR

    Ivarson joined Flokk in 2007. She is responsible for the Group’s overall HR function including internal and external communication, recruitment, learning, HR administration, culture and values, working climate and facility management. Ivarson has her education from the University of Linköping in Sweden and Haute Ecole de Commerce Nantes in France within Business and French language. Prior to joining Flokk, she held positions within finance and human resources in Norsk Hydro and Yara International.

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    Trygve Aasland | Senior Vice President, New Business Development

    Aasland joined Flokk in 2018 with key responsibilities for commercializing new business initiatives in Flokk. He holds a Master of General Management from BI, Norwegian Business School. Aasland has prior work experience from Tandberg, Norman, Fora Form, Lammhults Design Group and North Investment Group (Sono Group).

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    Piotr Chełmiński | Senior Vice President, Central & Eastern Europe

    Chelminski joined the Group in 2018 with Flokk’s acquisition of Profim, the largest office seating manufacturer in Poland. He is the CEO and General Manager of Profim and is responsible for the overall operational and financial performance of the brand. He is a graduate of SGGW (the Warsaw University of Life Sciences) and holds a degree in postgraduate studies from the University of Management and Marketing in Warsaw, the Department of ITC Power and Aeronautical Engineering at the Warsaw University of Technology, and London Business School. Chelminski has prior work experience from companies such as Unipetrol, Schöller, Carlsberg Polska and Aronia.